Skip to product information
1 of 1

TrueProject Marketplace

Benchmarking as a Creativity Technique

Benchmarking as a Creativity Technique

Regular price $0.00 USD
Regular price Sale price $0.00 USD
Sale Sold out
Instant Access for Online Viewing.
  • Discount automatically applied at checkout for GreatPro Subscribers.
  • PDUs: 1 Ways of Working
  • Focus Area: Project Metrics
  • Duration: 0hr 48min
In project metrics, as in many other areas of management control, benchmarking is a fundamental technique. Whether your products and services are “good enough” depends on what your competitors are offering. But there’s more to benchmarking than just setting performance goals. Instead of limiting yourself to one-to-one comparisons, you can benchmark “laterally,” using real metrics from laterally-chosen products or services to reveal new insights and opportunities.
View full details

About the Speaker

Michael Dobson

Michael Dobson is an internationally known project management consultant, author, and lecturer. He's the author of twenty books on various aspects of project management, office politics, organizational dynamics, and personal growth.