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Customer Centric Innovation: How to Put the Customer at the Heart of Your IT Strategy
Customer Centric Innovation: How to Put the Customer at the Heart of Your IT Strategy
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- Type: Article
- Focus Area:
- Read time: 8min
In this article, let us explore the core aspects of customer-centric innovation, why customer experience has gained prominence, the challenges of integrating customer-centric innovation, and approaches for CIOs to embrace this paradigm shift.
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About the Author

Tom Villani
Serving as the CEO at TrueProject, Tom Villani plays a major role in shaping the company's strategic direction, driving growth, and fostering a culture of innovation. Prior to his current role at TrueProject, Tom worked as the Senior Vice President, Digital Innovation of CAI, Vice President of Global Alliances and Partners at Hitachi Vantara, and key senior executive roles with Information Builders, MicroStrategy and AT&T. Tom also serves in advisory board capacities in the areas of Big Data and IoT.